SwiftPay.

SwiftPay provides solutions for small and medium-sized companies to manage and make tax-deductible payments for various expenses using a specialized card system.

TLDR.

A small yet rapidly growing fintech startup, SwiftPay, consulted with Vision 8 to build an AI-powered WhatsApp bot to capture and qualify leads from Meta advertisements. This tool significantly reduces lead response times, increased lead qualification rates, and improves overall conversion rates, demonstrating the transformative potential of AI in digital marketing and lead management.

Definining the Need

SwiftPay provides solutions for small and medium-sized companies to manage and make tax-deductible payments for various expenses using a specialized card system. Despite their success in acquiring high-quality leads through Meta advertisements, the manual process of lead assignment and initial contact via WhatsApp was slow and inefficient, leading to delays and missed opportunities

Challenges

  • Lead Assignment Delay: Leads captured from Meta ads were manually assigned to sales agents, causing delays in response time.

  • Manual Contact: Sales agents had to manually reach out to each lead through WhatsApp, relying on their memory and efficiency.

  • Inconsistent Follow-Ups: The follow-up process was inconsistent, dependent on individual sales agents' diligence and schedules.

  • High Human Dependency: The process was heavily reliant on human agents for initial lead engagement, which was not scalable.

  • Limited Automation: Lack of automation in scheduling appointments and capturing initial lead data led to inefficiencies and potential lead loss.

Process

  • Understand Current Operations: Conduct a workshop with multiple stakeholders to gain a comprehensive understanding of current operations and tools.

  • Evaluate Tools: Understand capabilities of internal platforms and external tools to decide on the best solution.

Solution

  • Integration with Meta Ads:

    • Connected the Meta ad account to the Make, Many Chat, + Whatsapp.

    • Configured ad campaigns to direct leads to Make, ManyChat + Whatsapp.

  • Bot Development:

    • Designed conversation flows to qualify leads based on SwiftPay’'s criteria.

    • Developed custom APIs to connect with the client’s CRM and Calendar Management System

    • Fine tuned the bot using natural language processing (NLP) to handle common inquiries and gather essential lead information.

Features

  • Automation Features:

    • Automated Lead Assignment: The bot assigned leads to sales agents based on availability and workload.

    • Instant Response: The bot engaged leads immediately upon contact, reducing response times to zero.

    • Appointment Scheduling: The bot offered available time slots for meetings, integrating with Calendly to streamline scheduling.

  • Follow-Up Reminders: Automated reminders ensured consistent follow-ups without relying on manual intervention.

Outcome

  • Lead Response Time: Reduced from an average of 2 hours to instantaneous.

  • Lead Qualification Rate: Increased by 40% due to the bot’s ability to engage leads in real-time.

  • Conversion Rate: Improved by 25% as leads received timely follow-ups and personalized interactions.

  • Operational Efficiency: Manual effort reduced by 60%, allowing the marketing team to focus on strategic tasks.

  • Scalability: The automation allowed SwiftPay to handle a higher volume of leads without increasing the sales team size.