Senior Product Designer + Strategist
I turn complex products into experiences people understand and want to use.
I design B2B SaaS and AI products from customer research and product strategy through experience design and go-to-market.
Selected work
Product design for complex problems.
Kovana · AI + Insurtech
Making commercial policy review faster and simpler for brokers.
Led the end-to-end product experience and visual design for an AI platform that helps commercial P&C brokerages accelerate and simplify insurance policy review.
Harvest · AI + Real Estate
Turning natural language into owner insight and outreach.
Designed a conversational product that uses natural language to help real-estate professionals identify property owners, generate leads, and develop targeted outreach strategies.
Shift Alarm · Product + Growth
Rethinking onboarding to get users to value faster
Audited the onboarding experience and product messaging for a SaaS product, identifying friction between acquisition, activation, and trial conversion and developing an outcome-first onboarding strategy.
Expertise
From research to market.
Product Design
Complex workflows, interaction design, prototyping, UI systems, and design systems.
UX Research
Customer interviews, discovery, journey mapping, usability testing, and synthesis.
Product Strategy
Problem definition, product vision, prioritization, roadmapping, and translating customer needs into product decisions.
GTM Strategy
ICP and persona development, positioning, messaging, customer journey strategy, and connecting product value to acquisition.
Product → Market
Beyond the interface.
My work increasingly spans the full customer journey, from understanding the user and designing the product to positioning it, bringing it to market, and learning from how customers respond.
Growth Strategy
Salon Business / Mangomint
Details coming soon.
GTM / Growth Strategy
B2B SaaS GTM
Details coming soon.
About
Designer first, strategist too.
I’ve spent my career designing complex digital products across B2B SaaS, enterprise, and AI. My work spans research, product strategy, interaction design, and visual design.
More recently, I’ve expanded into GTM and growth strategy, giving me a broader perspective on the customer journey, from identifying the problem and designing the experience to positioning the product and understanding what drives adoption.
More about me