Senior Product Designer + Strategist
I turn complex products into experiences people understand and want to use.
I design B2B SaaS and AI products from customer research and product strategy through experience design and go-to-market.
Selected work
Product design for complex problems.
Kovana · AI + Insurtech
Making commercial policy review faster and simpler for brokers.
Led the end-to-end product experience and visual design for an AI platform that helps commercial P&C brokerages accelerate and simplify insurance policy review.
Harvest · AI + Real Estate
Turning natural language into owner insight and outreach.
Designed a conversational product that uses natural language to help real-estate professionals identify property owners, generate leads, and develop targeted outreach strategies.
Shift Alarm · Product + Growth
Rethinking onboarding to get users to value faster
Audited the onboarding experience and product messaging for a SaaS product, identifying friction between acquisition, activation, and trial conversion and developing an outcome-first onboarding strategy.
Expertise
From research to market.
Product Design
Complex workflows, interaction design, prototyping, UI systems, and design systems.
UX Research
Customer interviews, discovery, journey mapping, usability testing, and synthesis.
Product Strategy
Problem definition, product vision, prioritization, roadmapping, and translating customer needs into product decisions.
GTM Strategy
ICP and persona development, positioning, messaging, customer journey strategy, and connecting product value to acquisition.
Product → Market
Beyond the interface.
Great products need more than great experiences. My work connects customer research, product design, positioning, and go-to-market strategy, helping companies not only build the right products, but communicate their value and reach the right customers.
Content Strategy · SEO/AEO
01Salon Business / Mangomint
Developed and produced an eight-video educational content series covering salon software comparisons, buying decisions, and operational challenges. Combined product storytelling with SEO/AEO-informed content to help salon owners discover and evaluate software solutions.
GTM · Growth Strategy
02B2B SaaS Growth / Vision8 Studio
Developed a B2B SaaS growth offering connecting customer research, product positioning, and persona-specific advertising strategies to support lead generation and customer acquisition.
About
Designing products people understand.
I’ve spent my career simplifying complex digital products across B2B SaaS, enterprise software, and AI, connecting customer research, product strategy, and design to create experiences that solve real problems.
More recently, I’ve expanded into go-to-market and growth strategy, bringing a broader perspective to how products are positioned, adopted, and experienced across the customer journey.
